About Us

Optimal Hydration Limited is more than just a company—it’s the result of a deep friendship, mutual respect, and a shared vision to bring health and wellness to others through the power of optimal hydration. Founded by Craig and Pete, the company emerged from their personal journeys of overcoming significant health challenges and their joint mission to help others do the same.  

Craig, who already ran a successful water purification company, became a client of Pete’s company, PEMFiT Ltd. It was here that their paths crossed, and a strong bond was formed. Pete, the founder of PEMFiT, had developed PEMFiT Source, a high-electrolyte water designed to optimise cellular exercise sessions. Craig immediately saw the potential of this innovation and, through their growing friendship, they began to collaborate on how optimal hydration could be harnessed to enhance health and performance. 

Both Craig and Pete share a deep belief in the power of optimal hydration and have committed themselves to research and experimentation to achieve peak wellness. Their personal health challenges, which they each overcame through determination and innovation, inspired them to create Optimal Hydration Limited—a company built on the foundation of friendship, shared values, and a passion for helping others.  

At Optimal Hydration Limited, we offer a range of cutting-edge products designed to support your hydration and wellness needs. These include desktop and under-counter 6-stage purification systems, natural trace mineral electrolytes, and the world’s finest molecular hydrogen tablets, capable of generating up to 18 ppm. Each product is crafted with the highest standards in mind, ensuring that you receive the best in hydration and health support. 

Their friendship is at the heart of Optimal Hydration Limited, and it drives their mission to empower others with the best hydration solutions. Whether you’re using our products to support athletic performance, recovery, or everyday wellness, we believe that optimal hydration is key to unlocking your full potential.